Still with us? Heineken continua a far parlare di sè con una nuova idea di Guerrilla marketing con un fenomeno destinato a colpire un pubblico su larga scala
…people in the audience, with Heineken the absolute heroes!All this went hand in hand with some of their latest campaign work around men increasingly loosing the ability to watch the sacred football match with friends. Very cool on a massive scale!With creativity, the marketing impact was so much greater. Here are the statistics, as seen at the last part of the video:- 1136 victims attended- 1.5 million watched live from Sky Sports- 10 million saw the news on the day after- 5 million million unique visitors in 2 weeks after event- Huge amount of buzz on social media and blogsHow much did Heineken spend on this campaign? Probably much lesser than putting up a 30 seconds spot across the entire Italy TV network. The number of eyeballs this campaign has attracted was certainly above what an average campaign could achieve.Most importantly, this campaign has brought across what the Heineken brand is all about: It is…
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Still with us? Lo scherzo di Heineken ai milanisti
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